Dominik Böhler
Partner
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Dominik is a partner in Oliver Wyman’s Consumer, Telco and Technology practice, based in Madrid.

He joined the firm in Munich and spent four years working across the German-speaking market before transferring to Amsterdam. He has since moved to Madrid, bringing experience across several European markets to his work with retail and consumer clients.

Dominik works at the intersection of retail, consumer goods, and digital transformation, helping clients strengthen commercial capabilities and improve customer value propositions. His work spans strategy, analytics, tools, and execution, with a particular focus on grocery retail.

Double Quotes
I love how tangible the results of my work are: While we use state-of-the-art tech infrastructure and analytics to solve our clients’ challenges, I can just go to my neighborhood supermarket to see how our work is influencing what people buy-in the Netherlands every day

He specializes in large, technology-enabled transformation programs across assortment, pricing, and promotions. A key part of his role is connecting technology teams with business leaders so that transformation works in practice and delivers commercial impact.

Beyond client work, Dominik is committed to developing colleagues and strengthening the firm’s retail and consumer capabilities.

Outside of work, he enjoys spending time with his wife and son, as well as cycling in Spain and across Europe.